Nine fundamental groundrules for a web analyze

1. Whats your goal with the website?
2. Have you implemented these goals in to measureable actions on the website?
3. Whats driving people to your site?
4. How do people find your website?
5. How many people have land on your site and leave it right away?
6. Whats your most visited content on your site?
7. What calls to action do people use/engage with on your site?
8. Where are you spending your ad money ineffeciently?
9. Are you making any money out of your website? Reducing cost? Increasing customer engagement? (ROI and ROE)

Fundamental questions to answer before getting any real value out of a web analyze!