"I'm excited to share what Chess Media Group has been working on. We call it our Adaptive Social Business Strategy (or framework). As I've mentioned in the past, Chess doesn't believe in implementing a standard step-by-step process or methodology that is be applied to every organization. The trouble with many social business models today is that they don't allow room for adaptation and manipulation; they put organizations into a box and expect them to move in a linear way to get to their goal, not being able to move forward until each preceding step is completed. This is not pragmatic or realistic, which is why we created something adaptive. Every organization has different needs in different areas which are not addressed. This strategy framework came from interviewing clients and organizations, case study research, and our own observations."
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