tisdag, juli 21, 2009

Börjar på Alenio!

Den 24 augusti börjar jag på Alenio. Fram tills dess att min nya e-postadress tas i bruk kan ni nå mig på peter67isaksson@gmail.com.

För er som undrar vilka Alenio är så hittar ni mer information på Alenios webb.

tisdag, juli 14, 2009

Nine fundamental groundrules for a web analyze

  1. Whats your goal with the website?
  2. Have you implemented these goals in to measureable actions on the website?
  3. Whats driving people to your site?
  4. How do people find your website?
  5. How many people have land on your site and leave it right away?
  6. Whats your most visited content on your site?
  7. What calls to action do people use/engage with on your site?
  8. Where are you spending your ad money ineffeciently?
  9. Are you making any money out of your website? Reducing cost? Increasing customer engagement? (ROI and ROE)
Fundamental questions to answer before getting any real value out of a web analyze!

Dogberts Consults

P1 - You need a dashboard application to track your key metrics!
P1 - That way You´ll have more data to ignore when you make your descisions based on company politics.
P2 - Will the data be accurate?
P1 - Okay, let´s pretend that matters.


Peter's shared items in Google Reader

FriendFeed - webbstrategi

Digisocial – om webbstrategi, social media och kommunikation på internet