WebJourney – A New Form of Behavioral Web Analytics - Web Analytics World Blog

WebJourney – A New Form of Behavioral Web Analytics - Web Analytics World Blog:

"Last week, Alterian, an integrated marketing platform provider, launched a new behavioral web analytics product – WebJourney. Unlike traditional web analytic tools, WebJourney focuses on the individual’s interaction with the content and not just their path through the website. It offers analytical capabilities which produce a truer picture of the visitor by building a profile based on each and every act they perform – whether a click, a scroll, a copy / paste or hovering the cursor in a particular part of the page. Knowing all of the ways they interact with the site content, even without clicking, offers much more meaningful information about their experiences on your site. Additionally, WebJourney incorporates third party overlay data that adds specific location, demographic details, local weather and more for deeper analysis and targeting. Check out the video below."