tisdag, november 02, 2010

Introducing Generation C: The Connected Collective Consumer | Nielsen Wire

Introducing Generation C: The Connected Collective Consumer | Nielsen Wire

Five Tips For Creating Content For Generation C:

  • Keep it relevant, useful and entertaining
  • Enhance social status within tribes
  • Ask for a reaction and have a fun social interface
  • Connect Gen C members with each other, not just with a brand
  • Enable Gen C to participate in, play with or produce themselves and pass on

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