The Year of Specialized Social Networks by Michelle Fares, RTCRM
http://www.wpp.com/wpp/marketing/digital/the-year-of-specialized-social-networks.htm
(Sent from Flipboard)
Sent from my iPad
Google Hotpot, the restaurant review system that looks like a game of flashcards, is now pushing recommendations to Google Maps search results pages for participants. A new Google Places app with Hotpot included just hit the iPhone app store, too.
The mobile Web is growing at a tremendous rate and it's likely that mobile usage will take over desktop usage in the next decade. Mobile users don't just expect rich, optimized mobile experiences, they also want to execute searches on their mobile device and receive fast, relevant results to their queries. To meet this demand, marketers and publishers have had to explore the brave new world of mobile search engine optimization.