Why do people 'unlike' brands on Facebook? Aresearch jointly conducted by Cotweet and ExactTarget revealed the reasons. They were all content related.
44 percent of the respondents dislike a brand because the companies posted too frequently and the same proportion of people said that their walls are congested with marketing post. Besides marketing related content, respondents also revealed that they dislike abrand on Facebook when content became repetitive and boring.
Reasons people 'Unlike' Brands on Facebook | Penn Olsonhttp://www.penn-olson.com/2011/02/15/facebook-marketing/
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